Privacy policy

PRIVACY POLICY

THE MINDSET FOR SUCCESS ACADEMY LTD
Company Registration Number: 15482858
Registered in England and Wales

Last Updated: October 2026


1. INTRODUCTION AND WHO WE ARE

The Mindset For Success Academy Ltd ("we," "us," "our," "the Company") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, purchase our products or services, enrol in our courses, join our membership programmes, participate in our affiliate programme, or otherwise interact with us.

This Privacy Policy is issued on behalf of The Mindset For Success Academy Ltd, which is the data controller responsible for your personal data. This means we determine the purposes and means by which your personal data is processed.

We are committed to processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other applicable UK data protection legislation. Where we use the term "data protection law," we mean all such legislation as applicable from time to time.

For the purposes of data protection law, the data controller is:

THE MINDSET FOR SUCCESS ACADEMY LTD
Company Registration Number: 15482858
124 City Road, City Road, London, England, EC1V 2NX
Email: info@mindsetforsuccessacademy.com

If you have any questions about this Privacy Policy or our data practices, please contact us at info@mindsetforsuccessacademy.com.


2. WHAT PERSONAL DATA WE COLLECT

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

2.1 Identity Data — including but not limited to: first name, last name, username or similar identifier, date of birth, and gender (where provided voluntarily).

2.2 Contact Data — including but not limited to: billing address, delivery address, email address, and telephone numbers.

2.3 Financial Data — including but not limited to: payment card details (processed securely through our payment processors — we do not store full card details on our systems), billing information, and transaction history.

2.4 Transaction Data — including but not limited to: details about payments to and from you, products and services you have purchased, and details of any refund requests or guarantee claims submitted.

2.5 Technical Data — including but not limited to: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device identifiers, and other technology on the devices you use to access our website.

2.6 Profile Data — including but not limited to: your username and password (encrypted), purchases or orders made by you, your course progress and completion data, your preferences, feedback, and survey responses.

2.7 Usage Data — including but not limited to: information about how you use our website, products, and services, including pages visited, time spent on pages, links clicked, and content accessed.

2.8 Marketing and Communications Data — including but not limited to: your preferences in receiving marketing from us and our third parties, your communication preferences, and records of communications you have had with us.

2.9 Affiliate Data — where you participate in our affiliate programme: including but not limited to: your affiliate ID, referral links used, commissions generated, payment details for affiliate payouts, and promotional materials used.

2.10 User-Generated Content — including but not limited to: testimonials, reviews, comments, or other content you voluntarily submit to us or publish publicly in connection with our products and services.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate individual usage data to calculate the percentage of users accessing a specific feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data.

Special Categories of Personal Data

We do not intentionally collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic data, and biometric data). We also do not collect any information about criminal convictions and offences. If you voluntarily provide any such information to us, you consent to our processing it for the purposes you have provided it.


3. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you, including but not limited to:

3.1 Direct interactions. You may give us your Identity, Contact, Financial, and other data by filling in forms on our website, creating an account, making a purchase, enrolling in a course or membership programme, applying to our affiliate programme, completing a refund or guarantee claim form, entering a promotion or survey, corresponding with us by email, telephone, or otherwise, or otherwise contacting us.

3.2 Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.

3.3 Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, including but not limited to:

  • Payment processors (including but not limited to Stripe, PayPal, and Shopify Payments) who provide us with Transaction Data and Financial Data in connection with payments you make;
  • Analytics providers such as Google Analytics who provide us with Technical Data and Usage Data;
  • Email marketing platforms (including but not limited to Mailchimp) who provide us with Marketing and Communications Data;
  • Course platform providers (including but not limited to Courses Plus) who provide us with Profile Data and Usage Data relating to your course enrolment and progress;
  • Advertising networks who provide us with Technical Data and Usage Data;
  • Social media platforms where you have chosen to interact with us publicly;
  • Our affiliate tracking platform (including but not limited to UpPromote) in connection with the affiliate programme.


4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you (including but not limited to: processing your purchase, providing access to courses and membership programmes, processing refund or guarantee claims, and administering your account).
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those of our legitimate interests (including but not limited to: improving our website and services, preventing fraud, ensuring network and information security, direct marketing to existing customers, and administering our affiliate programme).
  • Where we need to comply with a legal obligation.
  • Where you have given us your consent to process your data for a specific purpose (including but not limited to: sending marketing communications to new contacts, and placing non-essential cookies on your device).

4.1 Purposes for which we will use your personal data:

  • To register you as a new customer or member and create and manage your account.
  • To process and deliver your purchase, including but not limited to: managing payments, fees and charges, and collecting and recovering money owed to us.
  • To provide you with access to our digital products and services, including but not limited to: online courses, membership programmes, Done For You services, and any other products or services you have purchased.
  • To manage our relationship with you, including but not limited to: notifying you about changes to our terms, policies, or services; responding to your enquiries and customer service requests; and administering your account.
  • To process and assess any refund requests, guarantee claims, or dispute submissions you make.
  • To administer and protect our business, including but not limited to: troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
  • To deliver relevant website content and measure or understand the effectiveness of our advertising and marketing.
  • To use data analytics to improve our website, products, services, marketing, customer relationships, and experiences.
  • To make suggestions and recommendations to you about goods or services that may be of interest to you (see Marketing section below).
  • To administer our affiliate programme, including but not limited to: tracking referrals, calculating and paying commissions, and communicating with affiliates.
  • To comply with our legal and regulatory obligations.
  • To enforce our Terms and Conditions, including but not limited to: investigating potential breaches, pursuing legal claims, and calculating and pursuing liquidated damages where applicable.
  • To respond to requests from law enforcement or other government and regulatory authorities.


5. MARKETING

5.1 From us: We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us, purchased goods or services from us, or provided us with your details in connection with a product or service enquiry, and you have not opted out of receiving that marketing.

5.2 Third-party marketing: We will get your express opt-in consent before we share your personal data with any third party for their own marketing purposes. We do not sell your personal data to third parties.

5.3 Opting out: You can ask us or third parties to stop sending you marketing messages at any time by clicking the unsubscribe link on any marketing email we send you, contacting us at info@mindsetforsuccessacademy.com, or updating your preferences in your account settings. Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase, your participation in a guarantee claim or dispute process, or other transaction.


6. COOKIES

Our website uses cookies and similar tracking technologies to distinguish you from other users of our website, to remember your preferences, and to improve your experience. We also use cookies to provide us with analytics data that helps us improve our website and our marketing. For detailed information on the cookies we use, the purposes for which we use them, and how to manage your cookie preferences, please see our Cookie Policy, which is available on our website.


7. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in Section 4 above.

7.1 Service providers acting as processors who provide IT and system administration services, payment processing services, email marketing services, course platform services, customer relationship management services, affiliate tracking services, analytics services, and other services to us. Our principal service providers include but are not limited to: Shopify (website and ecommerce platform), Stripe and/or PayPal (payment processing), Mailchimp (email marketing), Courses Plus (course delivery platform), UpPromote (affiliate tracking), and Google Analytics (website analytics). All our service providers are required to take appropriate security measures to protect your personal data. We do not allow our service providers to use your personal data for their own purposes, and we only permit them to process your personal data for specified purposes in accordance with our instructions and applicable data protection law.

7.2 Professional advisers acting as processors or joint controllers including but not limited to: lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services to us.

7.3 HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

7.4 Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

7.5 Law enforcement and government authorities when we are required to do so by applicable law, court order, or government or law enforcement authority, or where we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable data protection law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We do not sell, rent, or otherwise trade your personal data to third parties for their own marketing purposes.


8. INTERNATIONAL TRANSFERS

Some of our external service providers are based outside the United Kingdom, which means that when they process your personal data, it may be transferred outside the UK. Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Information Commissioner's Office (ICO) or by relevant UK legislation.
  • Where we use certain service providers, we may use specific contracts approved by the UK government or ICO which give personal data the same protection it has in the UK (known as International Data Transfer Agreements or equivalent standard contractual clauses).

Please contact us at info@mindsetforsuccessacademy.com if you want further information on the specific mechanism used by us when transferring your personal data outside the UK.


9. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, contractors, agents, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner's Office (ICO) of a suspected breach where we are legally required to do so.

The security measures we implement include but are not limited to:

  • Encryption of data in transit and at rest where appropriate;
  • Secure and access-controlled data storage systems;
  • Use of reputable, industry-standard third-party payment processors that are PCI DSS compliant — we do not store full payment card details on our own systems;
  • Regular review and updating of our security procedures and practices;
  • Staff training on data protection and information security obligations;
  • Access controls ensuring personal data is only accessible to those who need it.

Despite our best efforts, no security measures are completely infallible. We cannot guarantee the absolute security of personal data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


10. DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

By way of general guidance:

  • Customer account data and purchase records are retained for a minimum of 6 years from the date of last transaction, in compliance with our legal and tax obligations under UK law.
  • Course enrolment and completion data are retained for a minimum of 6 years from the date of enrolment, or for such longer period as may be required for the defence of legal claims (including but not limited to guarantee or refund claims).
  • Guarantee claim submissions and supporting evidence are retained for a minimum of 6 years from the date of submission, or for such longer period as may be required in connection with ongoing or potential legal proceedings.
  • Marketing contact data is retained until you opt out of marketing communications and for a period of 6 years thereafter (to maintain a record of opt-outs and to prevent re-contact).
  • Financial and billing records are retained for a minimum of 6 years as required by HMRC and applicable tax legislation.
  • Affiliate programme data is retained for a minimum of 6 years from the termination of the affiliate relationship.

In some circumstances you can ask us to delete your data — see the section on Your Legal Rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


11. YOUR LEGAL RIGHTS

Under data protection law, you have rights in relation to your personal data. These rights are subject to certain conditions and exemptions under applicable law. Your rights include:

11.1 The right to access — You have the right to request a copy of the personal data we hold about you (known as a "data subject access request" or "DSAR"). There is no charge for making such a request. We will respond to your request within one month, though we may extend this by a further two months where the request is complex or numerous. We will ask you to verify your identity before providing any information.

11.2 The right to rectification — You have the right to request that we correct any personal data we hold about you that is inaccurate or incomplete. We may need to verify the accuracy of the new data you provide to us.

11.3 The right to erasure — You have the right to request that we delete or remove personal data where there is no good reason for us continuing to process it. You also have this right where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. In particular, we are not obliged to erase data where we need to retain it for the establishment, exercise, or defence of legal claims, or where we are required to retain it to comply with our legal obligations.

11.4 The right to object — You have the right to object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

11.5 The right to restrict processing — You have the right to request that we suspend the processing of your personal data in certain circumstances, including but not limited to: if you want us to establish the data's accuracy; where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

11.6 The right to data portability — You have the right to request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

11.7 The right to withdraw consent — Where we are relying on your consent to process your personal data, you have the right to withdraw consent at any time by contacting us at info@mindsetforsuccessacademy.com. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

11.8 The right to lodge a complaint — You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. The ICO can be contacted at www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance at info@mindsetforsuccessacademy.com.

How to exercise your rights: To exercise any of the rights set out above, please contact us in writing at info@mindsetforsuccessacademy.com with the subject line "Data Subject Request." We will respond to your request within one month of receipt. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.


12. THIRD-PARTY LINKS

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


13. CHILDREN'S PRIVACY

Our website and services are directed solely at persons aged 18 years or over. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18 years of age, please do not use our website or submit any personal data to us. If you believe we have inadvertently collected personal data from a person under the age of 18, please contact us immediately at info@mindsetforsuccessacademy.com and we will take steps to delete that information as soon as practicable.


14. AUTOMATED DECISION-MAKING

We do not use automated decision-making processes (including profiling) in ways that produce legal or similarly significant effects on you without your explicit consent or other lawful basis as required by data protection law. Where we use automated tools for analytics or personalisation purposes (such as website analytics or email segmentation), these do not produce legally significant decisions about you.


15. CHANGES TO THIS PRIVACY POLICY

We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in our practices, the services we offer, or applicable legal requirements. We will post any updated version on our website and update the "Last Updated" date at the top of this document. Where changes are material, we will take reasonable steps to notify you, which may include but is not limited to: sending an email notification to the email address associated with your account, or displaying a prominent notice on our website. Your continued use of our website and services after any changes have been posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.


16. CONTACT US AND COMPLAINTS

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your rights as a data subject, please contact us:

THE MINDSET FOR SUCCESS ACADEMY LTD
Email: info@mindsetforsuccessacademy.com
Company Registration Number: 15482858

We will aim to respond to all legitimate requests within one month. Occasionally, it may take us longer than one month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk


This Privacy Policy was last reviewed and updated in October 2026.